Multichoice Nigeria, a broadcast company with satellite television, web, mobile, and high definition television, provides a broad spectrum of entertainment and information and offers customers various services to suit their tastes.

Joseph Hundah, Managing Director of Multichoice Nigeria Limited while speaking at the September 2009 Breakfast forum of the Nigerian-South African Chamber of Commerce sponsored by Multichoice Nigeria, said that for any broadcast station –Pay Television to attain greater heights, it must imbibe the spirit of innovations in the content creation and packaging of programmes it broadcast to the public.

He made it known that Multichoice Nigeria commenced operation in Nigeria just on three analogue channels but because it is technologically driven, it has succeeded in witnessing development by establishing DStv, Supersport and other next generation decoders.

Despite all odds, Multichoice Nigeria is still prospering due to good organizational structure and sound content management. He added that the broadcast company has about 24 dealers and in no small measure assist them in acquiring banking facility, provide branding, entrepreneurship training, site location advice, monthly retainer, commission for receipting, discount on decoders for resale, cost of installation to fast track the growth of the broadcast business in Nigeria.

The following achievements can be credited to Multichoice Nigeria; Personal Video Recorder (PVR) – this enhances viewers to record video without video tape; save programmes straight to their personal computer’s hard drive, also enables viewers to watch programmes at their convenience and create room for power of choice. Internet Protocol Television (IPTV) – gives room for digital television service delivery through internet protocol, commercial bundling of three services called Triple Play.

He said that the company  has various challenges ranging from high diversity in audience requirements across the continent, including local dialects, diverse cultures and norms, constant technology changes, high cost of producing local content, infrastructure such as electricity supply, lack of research, to mention but a few.

Dr. Ebun Sonaiya, Joint Medical Director, Total Health Trust Limited, an Exco member of the chamber, thanked the Multichoice Nigeria’s Managing Director, for his well delivered speech, and said that competition and innovations are the essential factors for the success of any enterprise.